Press Release: Kooduu Announces Exciting New Collaboration with Sound by JBL: Sensa Play and Sensa Play Mini – Official Launch at IFA Berlin as Part of the Kooduu PLAY Collection

Press Release: Kooduu Announces Exciting New Collaboration with Sound by JBL: Sensa Play and Sensa Play Mini – Official Launch at IFA Berlin as Part of the Kooduu PLAY Collection

Berlin, Germany – September 05, 2025 – Kooduu, the Scandinavian-inspired lifestyle design brand renowned for its innovative speaker lamps that blend light, sound, and aesthetic elegance, proudly launches its latest collaboration with HARMAN International, the global leader in audio technology. Building upon the success of their first partnership with the Kooduu Lite-up PLAY and Lite-up PLAY Mini with Sound by JBL, this new chapter introduces the Kooduu Sensa PLAY and Sensa PLAY Mini with Sound by JBL, reimagining and materializing the fusion of sophisticated design and premium sound as part of the Kooduu PLAY collection.

With their playful mushroom-shaped form inspired by Scandinavian minimalism, the Sensa PLAY and Sensa PLAY Mini with Sound by JBL are speaker lamps that seamlessly combine form and function, elevating any space with their beautiful design, soothing illumination and high-quality sound engineered by HARMAN.

 

Kooduu Sensa PLAY Anthracite

 

Aesthetic Elegance Meets Multi-Functionality

The Sensa PLAY is a premium mushroom-shaped speaker lamp available in three vibrant colors—Orange, Anthracite, and Cloudy White—that suit any aesthetic, from minimalist Scandinavian to bold, lively spaces. It boasts a full-range 10W speaker, a 2,600 mAh rechargeable battery providing up to 11 hours of continuous play, and stepless light dimming, making it ideal for home decor, outdoor gatherings, or a cozy evening on the patio. The integrated wireless charging dock ensures easy recharging, allowing users to effortlessly keep their ambiance alive wherever they go.


The Sensa PLAY Mini offers an even more compact, portable solution in four versatile colors—Orange, Anthracite, Cloudy White, and Deep Aquamarine. With an 8W speaker and up to 8 hours of continuous play time, it's perfect for picnics in the park, chill sessions in your room, or spontaneous hangouts with friends—delivering stylish ambient light and sound in a sleek, backpack-sized design.

 

Kooduu Sensa PLAY Mini Deep Aquamarine

 

Thoughtful Design, Inspired by Nature

Both models embody the principles of Scandinavian design—clean lines, smooth matte finishes, and organic, rounded forms. They serve as charming accent pieces that blend elegance with modern functionality, making them perfect statements in any decor. The tactile matte surfaces and playful silhouettes are designed to evoke a smooth touch sensation (from here the name Sensa), simplicity, and effortless style, all while providing a premium audiovisual experience.

 

A New Era in Lifestyle Enrichment

"We are delighted to introduce the Sensa PLAY and Sensa PLAY Mini with Sound by JBL as part of the new Kooduu PLAY collection," states Steven Slijper, Partner and General Manager at Kooduu. "Building on our successful first collaboration with HARMAN International, these new products exemplify our commitment to mixing Scandinavian minimalism with exceptional audio and lighting technology. Whether you’re setting the ambiance indoors or outdoors, Kooduu Sensa Play and Sensa Play Mini with Sound by JBL are designed to be a stylish, versatile companion that elevates everyday moments with high-quality sound and beautiful design and dimmable light."


"This collaboration reflects our shared vision of creating innovative, lifestyle-enhancing products that feature audio,” Ruomu Hu, Vice President and General Manager, HARMAN Embedded Audio. “The Sensa models demonstrate how seamless the integration of superior audio technology and elegant design can be, empowering consumers to craft memorable integrated audio experiences, wherever life takes them."

 

About HARMAN

HARMAN Embedded Audio, a specialized consumer business unit within HARMAN International, is a full-service audio and voice technology provider that embeds proprietary hardware and software systems into partner products. To elevate the audio and voice performance of every partner product, HARMAN Embedded Audio combines an expert team of sales, operations, engineering, and development professionals to create true product differentiation and winning business solutions with Sound by JBL, Sound by Harman Kardon, or Sound by Infinity co-branding opportunities. HARMAN Embedded Audio works with leading global brands to provide tuning expertise for audio and voice integration in a variety of industries including consumer electronics. In 2017, HARMAN became a wholly owned subsidiary of Samsung Electronics Co., Ltd. All third-party trademarks referenced by HARMAN remain the property of their respective owners. For more information, visit embedded.harman.com.

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